(Reuters) – Burger chain Carl’s Jr said on Wednesday it would start selling Beyond Meat burgers at over 1,000 outlets, the latest big-name restaurant chain to add vegan imitation meat to its menu.
Los Angeles-based Beyond Meat, which counts actor Leonardo Di Caprio and Microsoft Corp founder Bill Gates as investors, sells plant-based burger patties, heat-and-eat meals and non-GMO foods at grocery chains such as Amazon.com Inc’s Whole Foods Market and Kroger Co.
Carl’s Jr said it would sell a meatless version of its Famous Star burger for $6.29. Customers can also order Beyond Burger patties on any Carl’s sandwich for an additional $2.
More people are shifting toward vegan or vegetarian diets, perceived to be healthier, amid growing concerns about animal welfare and the environmental impact of intensive animal farming.
Reporting by Soundarya J in Bengaluru; Editing by Saumyadeb Chakrabarty