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Facebook’s New Mission: A Global Community

When company CEOs make big statements about change in mission my skeptical journalistic brain kicks in. Is this a PR move, or a change to address advertiser pressure, or something more deeply held and profound? For Facebook CEO Mark Zuckerberg, the changes he and the Facebook team are implementing could be missed in the massive noise of Internet pronouncements. But that would be a mistake. Fakebook is already a powerful global force. It’s grown and evolved, and perhaps most importantly it’s been ahead of the curve on a number of critically important shifts. Facebook shifted to a mobile-first strategy early and embraced an

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